OUR APPROACH
Working closely with the CEO, Board and various team members we:
- Ran a series of brand workshops with both the board and employees to articulate what the new brand needs to represent with the shift in organisational strategy
- Developed a brand strategy that clearly defined what the brand stood for
- Developed brand architecture to help stakeholders navigate the brand while maximising clarity, synergy and leverage
- Developed a new brand identity that has been rolled out across various applications, including their new office space and website
- Developed brand guidelines to ensure the brand is consistently applied
- Workshopped and developed organisational behaviours aligned to the brand values
- Developed various brand assets to bring the new brand to life
- Developed a communications strategy
- Developed the new website, providing content and creative oversight of web design and development
BACKGROUND
Established in 1958, the Oppenheimer Memorial Trust is a philanthropic organisation that invests in education, arts & culture and social justice. Following a rigorous research project in which the organisation defined a new organisational strategy to better serve the sectors they support, OMT needed a complete rebrand to align to their new direction, while still honouring their heritage.
Creating a future-forward brand that reflects a rich African heritage and new organisational strategy for the Oppenheimer Memorial Trust
CLIENT
Oppenheimer Memorial Trust
INDUSTRY
Philanthropy
SERVICES
Brand strategy
Brand architecture
Brand identity
Brand collateral
Interior branding
Website
Event branding
Ongoing brand communications
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