OUR APPROACH
Working closely with the CEO, Board, in-house design team and various other employees we:
- Ran a series of brand and EVP workshops with both the executive team and teams located across the globe, supplemented by extensive desktop research
- Developed a brand strategy that clearly defined what the brand stood for
- Developed a compelling EVP to help attract and retain great talent
- Oversaw the development of the new corporate identity as creative director, in collaboration with their in-house design team
- Developed copy for their new website and worked closely with their design team to bring it to life
- Developed copy for their EVP booklet, job roles and handbook and provided creative input to the design development
BACKGROUND
Indigo Works was approached by StructureIt, a globally expanding fintech organisation, to develop a brand strategy, employee value proposition (EVP) and new brand assets in order to gear them for the next level of growth.
Defining a globally relevant brand for a globally expanding fintech organisation
CLIENT
StructureIt
INDUSTRY
Fintech
SERVICES
Brand strategy
Employee value proposition
Creative direction
Website content
© Indigo Works 2025